Client: Pinnacle Financial Solutions
Industry: Financial Services, Mortgage & Insurance Advisory
Website: www.pinnacle-fs.co.uk
Services Provided: UI/UX Design, Custom Web Development, SEO-Ready Build

Project Overview:

Pinnacle Financial Solutions is an independent financial advisory firm helping individuals and businesses make informed decisions about mortgages, protection, and insurance. They needed a professional and accessible website that would inspire trust, reflect their brand values, and serve as a clear entry point for client enquiries.

Our task was to design and develop a clean, modern, and compliant website that would resonate with users seeking expert financial guidance, while also being easy to maintain and future-ready.

Objectives:

• Create a trustworthy digital presence to support Pinnacle’s reputation for expert advice
• Simplify user navigation for visitors exploring services like mortgage, insurance, and property finance
• Encourage lead generation through intuitive forms and clear CTAs
• Ensure mobile responsiveness and regulatory compliance (FCA references, privacy policy, disclaimers)

Design & UX Approach:

• Trust-Centred Visual Design: We used a refined colour palette, generous white space, and sharp typography to convey professionalism and stability.
• User-Friendly Structure: Services are clearly laid out, with individual pages guiding users through offerings without overwhelming them.
• Conversion-Focused Layouts: We placed calls-to-action strategically across the site to maximise consultation bookings.
• Mobile-Optimised Experience: The design adapts seamlessly across devices, supporting users browsing on smartphones and tablets.

Development Highlights:

• Custom-built, lightweight WordPress website with tailored admin access for easy updates
• Integrated secure contact forms and newsletter capture
• SEO best practices applied for improved visibility on search engines
• Fast-loading pages and clean code for optimal performance
• Fully compliant with UK financial service regulations, including privacy policy and disclaimers

Results:

• Strong digital first impression supporting Pinnacle’s expert positioning
• Increased enquiry rate through optimised content and navigation
• Easy-to-manage back-end allowing the team to update text and service sections independently