Client: Finance Magic
Industry: Financial Services, Mortgage & Protection Advisory
Website: www.financemagic.co.uk
Services Provided: UX/UI Design, Custom Website Development, Mobile Responsiveness, SEO Structure

Project Overview:

Finance Magic is a financial advisory firm offering mortgage, protection, and property finance solutions to individuals and families across the UK. The brand needed a website that would reflect its approachable yet professional identity, while guiding users clearly toward making informed financial decisions.

We were engaged to create a clean, fast, and conversion-friendly website that builds trust, simplifies navigation, and supports lead generation.

Objectives:

• Establish Finance Magic’s online presence with a professional, reassuring digital experience
• Make it easy for users to understand available services and get in touch
• Optimise the layout for lead capture and compliance with financial regulations
• Ensure the site is mobile-ready and accessible to a broad range of users

Design & UX Approach:

• Friendly, Trust-Building Design: We used a calm colour scheme, rounded visual elements, and soft gradients to create an inviting feel
• Clear Service Navigation: The homepage highlights key services — such as mortgages, remortgages, and protection — with clear CTAs
• Simple User Journeys: Visitors are guided to relevant forms or contact prompts with minimal effort or confusion
• Visual Reinforcement of Credibility: Inclusion of testimonials, FCA compliance mentions, and consistent tone contribute to trustworthiness

Development Highlights:

• Custom-coded WordPress website tailored to the financial services audience
• Fully mobile-responsive design, tested across multiple screen sizes and devices
• Built with speed and SEO performance in mind: clean code, optimised images, structured metadata
• Easy-to-update CMS for ongoing content and blog management
• Integration of secure contact forms and newsletter sign-up options

Results:

• Modern, trustworthy web presence that reflects Finance Magic’s brand values
• Increased user engagement through streamlined navigation and clear calls-to-action
• Boosted inbound enquiry flow from prospective clients
• A scalable and maintainable platform ready for future content and service expansion